About Athlete Merch
Merch for
every athlete.
Athlete Merch is for athletes at any level. If you play sports, you can launch your custom merch store for free.
Built for every level.
- 01
Youth
Custom gear the whole family can shop.
- 02
High School
Your name and number on gear your fans can wear.
- 03
College
Where we started. Hundreds of thousands of college athletes already use NIL Club.
- 04
Pro
Keep your fans close with merch that builds your brand.
- 05
Rec & Club
Leagues, clubs, and weekend warriors are all welcome.
Our story
We built NIL Club, the #1 app for college athletes. Then those athletes asked us for something more.
More than 650,000 athletes use NIL Club to connect with fans and brands, and they kept asking for the same thing: high-quality custom merch with all the products their fans want.
It didn't exist yet. So we built it: a merch store of your own, no matter where you play.
What's different here.
40+ products
Hoodies, hats, bags, drinkware, and more.
Zero minimums
No upfront costs. No order minimums. Ever.
Free designs
Our team creates your custom artwork for free.
Always open
Your store runs year-round.
Shopify checkout
Secure checkout trusted by millions.
10-day delivery
Made to order and shipped fast.
The Athlete Merch app is on the way.
Run your store and manage your designs from your phone. Coming to the App Store and Google Play.
See the app
Frequently asked questions.
For athletes, parents, coaches, and fans.
- What is Athlete Merch?
- Athlete Merch gives athletes their own custom merch store. We create the designs, then handle production, shipping, and payments. Athletes just share their store with the people who support them.
- Who can use Athlete Merch?
- Athletes at every level: youth, high school, college, pro, and rec. You do not need to be famous or have a big following.
- Is Athlete Merch an NIL app?
- No. Athlete Merch is a merchandise platform, not an NIL app or NIL platform. There are no eligibility requirements. Anyone can shop an athlete’s collection, and athletes simply get a store with custom gear featuring them.
- Is Athlete Merch legit?
- Yes. We are the team behind NIL Club, the #1 app for college athletes, used by more than 650,000 athletes. Checkout runs on Shopify, and our support team answers within one business day.
- Does it cost anything?
- No. Stores are free to launch. There are no order minimums and nothing to pay upfront.
- Is the merch affordable?
- Yes. Our gear is priced fairly so anyone can support their athlete. The quality stays high and the prices stay reasonable.
- How fast will my order arrive?
- Most orders arrive within about 10 days. Every item is made to order, and we are dedicated to getting your gear to you quickly and reliably.
- Do I need a big following?
- No. Most athletes with a successful store are not famous at all. They thrive on the people who already support them: family, friends, teammates, and local fans.
- When does the Athlete Merch app launch?
- Soon. It is coming to the App Store and Google Play. The app page has a preview of what it can do.